Facebook Is Rebranding All Videos as Reels: What Creators Should Know

Amrit Singh
Aug 7
2 min read

Content Creation Powerhouse: 5 Tools to Streamline Your Workflow

Meta recently announced a major shift: all new video uploads on Facebook will now default to Reels, regardless of length or format. This move consolidates video creation under one unified format, streamlining publishing and boosting discoverability. Here's what this change means for creators and brands.

In June 2025, Meta revealed that every new video uploaded to Facebook—feed clips, long-form content, and everything in between—will automatically be classified as a Reel. The classic “Video” tab will be renamed “Reels,” and the separate upload workflows for standard video and Reels will be replaced by a unified publishing experience.

Live streams remain the exception—they’ll stay in their own category, though still accessible within the Reels feed if surfaced via recommendationsSocial Media Today+1Superb Social Media+1. For creators, the key benefit is access to the same creative toolkit—effects, music, editing and more—across all formats. Plus, privacy and audience settings carry over, prompting users to confirm or adjust if their feed and Reels visibility.

Behind the scenes, this represents Meta’s doubling-down on short-form video strategy. By eliminating format choices, the platform reduces friction and increases content impressions—Reels already account for a major share of video engagement on. Metrics for feed videos will now merge into Reels analytics; historical stats remain available through year’s end via Meta Business Suite

“In the coming months, all videos on Facebook will be shared as reels, eliminating the need to choose between uploading a video or reel.”

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“Reels on Facebook will also not have any length or format restrictions.”

Creators should prepare for a platform where every video—whether a 5‑second tip or a 10‑minute tutorial—is discovered and consumed within the Reels ecosystem. This unified approach also aligns Facebook closer to Instagram’s video format and helps creators expand reach across apps.

The transition will roll out globally over coming months across profiles and Pages, giving everyone time to adapt to the new workflow and analytics system

Top 3 Tips:

#1 Embrace vertical-first content whenever possible.

Reels favor vertical formats and mobile viewing—content optimized for portrait mode is more discoverable and retains attention across the unified feed.

#2 Use Reels editing tools even for longer videos.

Apply stickers, soundtracks and effects available in the new tools. These additions boost engagement—even on long-form content.

#3 Monitor and use the updated Reels analytics.

With all videos now tracked under Reels metrics, review 3‑second, 1‑minute views and engagement trends to adjust post timing and style strategically.

Conclusion

Facebook’s rebrand of all video content into Reels ushers in a simplified, unified video ecosystem. Creators and brands should prepare to rethink formats, tap into enhanced editing tools, and rely on consolidated analytics to fine‑tune strategy. With shorter, more dynamic content now the default, it's time to lean into Reels and harness its discoverability power.

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