Can ChatGPT Dethrone Google in Search? [Infographic]

Amrit Singh
Jun 26
2 min read

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Is Google in danger of losing its dominance in online discovery to ChatGPT?

Not quite yet. With the rise of AI chatbots, especially OpenAI’s ChatGPT, many are beginning to wonder: could this mark the beginning of a shift in how we search online? At Rebel Creatives, we’re always curious about where digital discovery is heading—so we took a closer look at the data.

As this infographic from Visual Capitalist illustrates, OpenAI’s chatbot still trails Google by a considerable margin. And with Google now weaving its own AI-powered answers into search results, it’s likely to hold onto its leadership position for the foreseeable future.

According to figures shared by NP Digital at Web Summit 2025, Google continues to dominate web search activity, handling an astonishing 13.7 billion searches every day. Instagram ranks second, with 6.5 billion daily searches. Interestingly, Snapchat and LinkedIn see higher daily search volumes than Facebook, Bing, and Pinterest.

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It’s somewhat surprising to see Snapchat outrank platforms like Facebook in this context. However, NP Digital notes that this dataset draws on multiple sources, which could account for variations in how search activity is tracked and reported.

Ultimately, the main takeaway is that while ChatGPT is growing rapidly as a tool for information discovery, it still has a long road ahead before it rivals Google as the primary search engine. That said, as more people embrace conversational AI, searching via chatbots is quickly becoming a familiar and habitual part of how we explore the web.

Top 3 Tips to stay up-to-date:

#1 Stay Curious About New Search Tools

Even if Google remains the frontrunner, exploring alternatives like ChatGPT can uncover fresh ways to find information and generate ideas.

#2 Mix AI with Traditional Search

Use Artifical Intelligence chatbots for deeper, conversational answers alongside traditional search engines for speed and breadth. This hybrid approach can save time and improve accuracy.

#3 Keep an Eye on Emerging Trends

The way we search online is evolving fast. Following developments in AI-powered search will help you stay ahead, whether you’re researching, creating content, or optimising your brand’s visibility.

Conclusion

So, what does this mean for brands, content creators, and digital strategists? It’s a wake-up call. The way people access information is becoming more fragmented and more interactive. Optimising for both AI-driven platforms and traditional search engines is quickly becoming essential.

In summary, while ChatGPT isn’t dethroning Google any time soon, its influence on the way we search, engage, and discover is growing fast. The future of online search won’t belong to just one platform—it’ll be shaped by a blend of tools, habits, and innovations.

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